Elyse Andrews.

Ihave nearly a decade of experience working for newspapers and publishing companies writing and editing articles, managing writers and creating exciting marketing copy. My knack for attracting and engaging both readers and search engines with high-quality content ensures your website will get noticed. I'm especially passionate about health, food and fitness, finance, travel, New England and the outdoors, but I like to think that a great writer can conquer any topic. I would love to bring my eye for detail, organizational skills and energy to your project. Contact me if you need a writer or editor!

Resume

I have extensive experience in both editorial and marketing at companies as diverse as USA Today and Cabot Heritage Corporation. Show resume

Work History

  1. Cabot Heritage Corporation

    September 2008 - December 2011

    Editor of Cabot Wealth Advisory, 230,000 Subscribers
    Email Marketing Manager

    • Scheduled and planned all editorial and marketing content for daily email newsletter.
    • Managed eight writers and coordinated the publication of their content from conception to publication.
    • Wrote a weekly column on a diverse range of financial topics including the U.S. stock market, specific stocks and educational lessons. You can read some of my writing samples below or click here to see all of my Cabot columns.
    • Wrote and maintained internal style guide to ensure all materials were consistent.
    • Planned marketing campaigns by working with copywriters as well as the design and IT departments.
    • Wrote online advertisements and managed website content using Sitecore content management system.
    • Managed social media, including Twitter and Facebook.
    • Tracked and analyzed marketing campaigns to improve future performance.
    • Managed second email newsletter, published three times per week.
    • Managed email newsletter list to ensure our delivery rating was high and our newsletters were getting through to subscribers' inboxes.
    • Edited other newsletters and printed marketing material.
    • Wrote daily news stories for website.
  2. Newsday

    November 2006 to November 2007

    Night news desk copy editor

    • Edited five to 15 stories per night for grammar, style, spelling, punctuation and content, wrote headlines and photo captions. Proofread pages and website. Designed several pages one to two nights per week.
  3. The Dow Jones Newspaper Fund

    Summer 2006

    Copy editing intern

    • One of 98 editing interns nationwide, selected from more than 900 applicants. Edited and designed various sections of the newspaper, including Business and Environment. Slotted (was the head editor for the night) on a rotating basis.
  4. USA Today

    summer 2005 to fall 2005

    Reporting intern and freelance writer, Life section

    • Wrote more than a dozen stories on various topics, including health, technology and education. Attended weekly planning meetings to brainstorm story ideas. Helped reporter with a long-term project that involved computer-assisted reporting and resulted in a freelance story, a profile of one of USA Today's All-USA Teachers. You can read all of the stories that I wrote during my internship here.

Education

Syracuse University

Syracuse, N.Y., Class of 2006
  • Dual major: S.I. Newhouse School of Public Communications, newspaper journalism and Maxwell School, political science
  • Managing Editor, The Daily Orange. Managed a staff of writers and editors at the independent student newspaper of Syracuse, N.Y.
  • Study abroad: London, England, Fall 2004

Related Skills and Professional Organizations

  • Search Engine Optimization
  • Search Engine Marketing
  • Lyris email management software
  • Sitecore content management system
  • Wordpress
  • Twitter & Facebook
  • Google Analytics
  • AP Style
  • Attended Specialized Information Publishers Association conference and Pubcon (search engine optimization and search engine marketing conference)

Awards and Honors

  • Newsday Editor's Prize
    Won monthly awards for outstanding headlines
  • The Samuel V. Kennedy Award for Newspaper Editing
    Awarded to a Syracuse University graduating senior who has demonstrated newsroom leadership and the potential to make a difference in the field of newspapers.
  • Dean's List
    Fall 2002 to May 2006
  • Dean's Scholarship
    From the Syracuse University Admissions Committee, 2002 through 2006

Portfolio

A sampling of my work, from financial columns to feature stories and marketing articles to the Somerville Beat blog. Show work samples

Somerville Beat: My blog about this small town in the big city. Somerville, Mass., from a local perspective!

Guardian US: Stories for the UK-based news outlet.

Boston Marathon stories: 'Patriots' Day will likely have different meaning

The Net Atlantic Blog: Articles and case studies on email marketing and related topics.

Victorian Trading Company harnesses power of cost-effective solution

Jeff Blackman modernizes with fresh email newsletter design

Create a Gauntlet Welcome Series to Retain New Leads

Improve the Look of Your Email Newsletter in 5 Simple Steps

5 Ways to Keep Your Newsletter Content Fresh and Engaging

Increase Retention, Engagement and Sales with a Special Edition

Top 10 Things to Test to Boost Email Marketing Results

The Bozzuto Blog: Boston restaurant reviews, information and happenings.

A Tasty Hidden Gem in Boston: True Bistro

Celebrate St. Patrick's Day in Boston with Parades & Races

Boston Museums Offer Free (And Cheap) Admission

Highland Kitchen Offer Great Food, Service and Atmosphere in Boston

Enjoy a Fresh Take on Tapas in Boston

3 Somerville Cafes Serve Tasty Treats Near Boston

Sip and Savor at TRADE in Boston's Waterfront District

Boston's Myers + Chang Caters to Multitude of Tastes in Funky Setting

Eastern Standard Sets the Bar High in Boston's Kenmore Square

Please Your Palate at these 5 Cocktail Bars Near Boston

World-Class Shows at Boston's American Repertory Theater

Boston's Flour Hits the Sweet (and Savory) Spot

Boston's Fort Point Neighborhood Buzzing Over Blue Dragon

Seize the Summer at 3 Local Outdoor Markets in Somerville

ElyseandMike.com: A record of our lives together: musings, photography and other miscellany.

Recommendations

See what some of the people I've worked with have to say about the experience. Show recommendations

Timothy Lutts, President of Cabot Heritage Corporation

"Elyse was 45 minutes late for her job interview (she thought she was 15 minutes early), but I was so impressed I hired her anyway. And that was the last mistake she made. Elyse has a cheerful attitude and a bottomless appetite for challenge. She understands people and works well with everyone. She writes quickly and well. She's up-to-date on what's working in marketing and social media. She can analyze a project's minute details while keeping the big goals in mind. And she's extremely organized. I was fortunate to work with Elyse for four years, and if she wanted to return, I'd hire her in a second."

Andrew Palmer, Director of E-Commerce Marketing, Cabot Heritage Corporation

"Elyse was a tremendous asset to Cabot Heritage Corporation. In her position as editor of our flagship email newsletter Elyse was forced to wear many hats ... and she did so effortlessly. Constantly striving for excellence, Elyse always goes above and beyond to ensure that every facet of every project is geared for optimum success. She also might just be the most organized person I've ever met. I would work again with Elyse in a heartbeat and can only hope that other professional relationships are as symbiotic as ours has been."